Steve Johnson is a product management process coach, author, speaker, and advisor. His approach is based on the belief that minimal process and simple templates result in a nimble product marketing and management team.

Steve has been working within the high-technology arena since 1981 with experience in technical, sales, and marketing management positions at companies specializing in enterprise and desktop hardware and software. His market and technical savvy allowed him to rise rapidly through the ranks from Product Manager to Chief Marketing Officer.

In his various technical marketing roles, he has launched dozens of product offerings. Steve draws heavily on his marketing and sales experience in both direct and multi-tier distribution, while his quick wit adds an element of fun to his workshops and speeches.

Before founding Under 10 Consulting, Steve was a Pragmatic Marketing instructor for over 15 years and personally trained thousands of product managers and hundreds of company senior executive teams.


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Steve has authored many articles and ebooks on technology product marketing and management. Check out Steve’s book Look Beyond the Product: The business of agile product management or read one of his free ebooks.


Steve is a popular keynote speaker at forums throughout North America, delivering highly relevant sessions for a technology-oriented audience. He focuses on the business role of product management and the importance of looking beyond the product. [read more…]


Steve serves as an advisor to technology companies focused on product management.

  • Aha!, a cloud-based software firm enabling product team collaboration
  • Applied Frameworks, a firm specializing in agile product management
  • Brainmates, a product management consultancy based in Australia
  • Eigenworks, a research firm focused on win/loss analysis
  • Validately, helps user researchers, UX designers, and product managers build and test products that customers love


Steve Johnson
Under 10 Consulting
7371 Atlas Walk Way, Suite 179
Gainesville, VA 20155 USA