About Steve Johnson

[Yes, I’m writing about myself in the third-person so you can copy and paste.]

Steve Johnson is an author, speaker, and coach on product strategy and product management. His approach is based on the belief that minimal process and simple templates result in a nimble product team.

In his various technical marketing roles, he has helps teams successfully define and launch dozens of product offerings. Steve’s work experience includes technical, sales, and marketing management positions at companies specializing in technology-based products. His market and technical savvy allowed him to rise rapidly through the ranks from product manager to the executive suite.

Steve was one of the first bloggers on product management. Since 1999, he has published thousands of articles and posts. His ebooks on product management and leadership have been downloaded over 100,000 times.

In 2020, Steve was awarded one of the first ten 51331 coins for contributing to the best practices of product management.

Steve has been a long-time advocate for product management and an advisor to a number of technical product organizations and industry associations.


Steve has authored hundreds of articles and ebooks on technology product marketing and management. Check out Steve’s book Turn Ideas Into Products or read one of his free ebooks.


Steve is a popular keynote speaker at forums throughout North America, delivering highly relevant sessions for a technology-oriented audience. He focuses on the strategic roles of product management and the importance of looking beyond the product to the entire customer experience.

Want to see Steve in action? Check out some recorded sessions from industry conferences.


Steve has coached thousands of product and executive teams in the latest techniques as well as proven methods from Pragmatic Institute, Scaled Agile and others. Steve has compiled an extensive list of coaching topics that leverage his decades of experience into a unique learning experience—applied to your products and issues.

Need help implementing best practices in product management and marketing in your organization? Contact Steve today.

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